What Market Drivers are Building Demand and Disruption?
Security has historically been the number one driver for innovation in video analytics and many of those innovations have been adapted to support business use cases. But security is not the only driver. Cameras and analytics can support productivity, quality control, safety, space optimization, customer experience and even sales. Tara Dunning reflected on the balance of use cases for cameras, stating, “There are now more use cases for cameras outside the traditional security roles. This has turned the value of the security camera on its head, and the global pandemic has amplified these drivers for digitalization.”
During the heart of the pandemic, businesses were strained by remote operations, costly shutdowns, absent employees and customers. Labor shortages and the subsequent turmoil in supply chains added even more difficulties. The need to digitally enable operations was clear, and businesses are turning to technology to fill the gaps and adapt to dramatic changes. Organizations are now considering cameras for a broad range of applications, including condition monitoring, safety, occupancy intelligence, productivity improvements and enhancements to the retail experience.
The opportunities that cameras present are now well understood by many developers and customers. This interest is bringing businesses outside the usual purchasing and installation channels into the market for hardware historically sold through security integrators. This presents an opportunity – and a competitive threat.
Kasia shared her thoughts on the competitive threat, highlighting the strong drive of the developers and innovators. “Developers are able to create applications faster than ever before. Now is the time for integrators to embrace new business applications that deliver more business insights. The value to the developers, consultants and their customers is too great to sit patiently on the sidelines. At Intel, we are very familiar with these innovators and disruptors. We build ecosystems to help them flourish, help prepare markets for evolution and the security integration market is ripe for that evolution.”