Stadiums support thousands of guests who come and go all at once, and throughout their stay they expect to enjoy every minute of the event. When guests need a restroom or concessions, they want to do it quickly and get back without missing the big play or their favorite song. Unfortunately, guests often find crowded facilities, long waits for concessions and can wind up wandering a large venue to find what they need.
The massive crowd control and demand for services present numerous operational, security, and guest experience challenges:
- Crowded restrooms and long concession lines in a large venue delay guests from getting back to their seat.
- Operational improvements are evaluated based on qualitative feedback and assumptions rather than measurable analytics.
- Valuating sponsorships has little quantitative data to support investment.
- Crowd massing and stanchion needs are occasionally missed by security team due to absence of real-time occupancy analytics.