Creating a pleasant, frictionless shopping experience that optimizes square footage is a leading concern of retailers. Understanding how guests enter and move through your space and the resulting data-driven insights from this knowledge can impact guest experience, loss prevention, space monetization, and vendor negotiation.
As a large retail space, they found it difficult to track real-time granular foot traffic and occupancy. Furthermore, the repercussions of making business decisions based on assumptions can be risky. They were looking for the data to support real-time alerting to inform customer service, security staff, signage location, sponsored space negotiation, and other insights from the customer journey.